Monday, 4 June 2018

7 things to consider when doing business in Lagos

things to consider when doing business in Lagos
Lagos, situated in Nigeria, is projected to become the twentieth largest city by population in the world by the year 2030.Why is the city accorded such a projection by relevant bodies and institutions?
The first reason that could be adduced is the fact that Lagos used to host the seat of power of the Central Government of Nigeria until the early 1990s, when the Federal Government moved the capital of Nigeria to Abuja.
Another reason for the projection is the fact that Lagos State attracts a large influx of people due to the presence of land, sea and air ports. These exit and entry corridors provide lots of opportunities for business and job creation.
An extension of this thought is the fact that many businesses, financial institutions, government agencies and departments as well as embassies situate their head offices in Lagos.
Following from this, Lagos boasts of one of the most vibrant business climates in Nigeria, and indeed across Africa. Businesses looking to engage in or start a business in Lagos must prepare adequately for the unique opportunities and the challenges that come with conducting business in the sprawling city.
Consequently, the business venture that desires to set-up shop in Lagos will have to take into consideration the following points of reference:
1. The Availability of Financial Institutions and Venture Capitalists.
Lagos, by virtue of its strategic location, plays host to a large number of banks and other financial bodies. These institutions are in the business of giving out loans, overdrafts and other kinds of financial instruments to business concerns, whose economic activities are estimated to be viable.
So the entrepreneur can rest assured that there exists access to funds for starting a business or for expansionary purposes.
2. The Presence of a Large Market.
The population of Lagos is expected to cross the 50 million thresholds by 2050. Already, the city has to grapple with an increasing influx of people on a daily basis, who come to live and work. This population density serves as an attractive market for the business concern to offer its goods and services.
It is also important to note that Lagos also plays hosts to clients across the Western African Sub-region, who flock into the city to take advantage of the business climate in Lagos.
3. The Impact of Traffic Snarls
Lagos, as sprawling metropolis, is encumbered by a feature associated with mega cities: the ever present traffic jams. With the high population density and avalanche of private and public vehicles, traffic logjams do not come as a surprise and they can even be touted as a landmark of the city.
From an economic view point, several man-hours can be lost sitting in traffic, resulting in both financial and human productivity losses. Businesses looking to set-up shop in Lagos will have to adapt their strategies and operations, in making sure that the Lagos traffic does not hinder their activities.
4. Availability of Skilled and Unskilled Labour
With a rising population, Lagos can lay claim to possessing a vast number of skilled and unskilled work force. Labour is one of the major inputs in the process of production and businesses will generally gravitate to where there is an available supply of individuals willing to work.
5. Power Supply
Lagos, with its large population and sprawling expanse, is grappling with inadequate Infrastructure to service the needs of the inhabitants of the city. A crucial part of this needed infrastructure is Power supply.
The business looking to found a presence in the Lagos market will have to consider the provision of an alternative means of power supply, when supply from the National grid fails. It is needless to say that this provision of alternative power significantly adds to the cost of producing goods or rendering a service.
6. Office Space
As a national and regional business hub, office space comes at a premium in most parts of the city of Lagos. Again, this situation exists because there is stiff competition among businesses to get vantage points where they are readily accessible by their target market.
Another important consideration is the nearness of the business to inputs and raw materials. The business that decides to make Lagos its center of operations will have to factor in the cost of obtaining appropriate office/business space.
7. Taxation

Businesses that desire to engage in the Lagos business environment must be ready to address the issue of taxation in the city. In a bid to lessen dependence on monthly statutory allocations from the federal Government, the Lagos State government is fine tuning strategies to deepen the contribution of taxes and levies to its till. Taxation of businesses is a major thrust of that drive. Another dimension to the tax issue in Lagos will be multiple levies imposed by the local, state and Federal agencies and departments; creating a situation of duplicitous tax payments. 
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Tuesday, 22 May 2018

How to start waste recycling business

How to start waste recycle business 
When it comes to medical waste, there are so many risks involved. If not properly disposed, it could give rise to environmental and biological disasters. Every hospital or laboratory always has proper disposal of medical waste as its top priority.
Medical waste however, can only be discarded by professionals. Tons of medical wastes are generated every day and proper disposal is required in order to avoid transmission of infectious diseases.
The usual practice of disposing medical waste is dumping, incinerating or shipping them to landfills. There is however an eco-friendlier approach to dealing with medical waste and that is medical waste recycling.
Medical waste recycling involves an earth-friendly way to sterilize and renew the plastics and metals used in manufacturing items that are later on disposed off as medical waste. It involves a process of collecting medical waste meant for recycling, taking them through high temperatures, shredding them and then separating the metals from plastics.
The plastics end up being reused for the manufacture of other plastic containers used in hospitals and clinics. Medical waste recycling business is one that although it generates so much money for the company owner, it also saves hospitals, clinics, laboratories, pharmacies etc so much money spent on buying new materials which are usually more expensive than recycled materials.
So, are you looking for a way to become self-employed? Are you interested in starting a medical waste recycling business? Do you run a medical waste disposal company and you are wondering how to take it to the next level by incorporating medical waste recycling?
Although recycling of waste is a complicated task and requires up-front professional training, it is still a lucrative business opportunity for entrepreneurs who are interested in starting a thriving venture.
So, here are some steps that need to be taken if you are interested in starting a medical waste recycling business.

Step 1: Research

The first step to start a medical waste recycling business is to do lots of research. You need to research on waste handling procedures, the type of medical waste that can be recycled, the laws guiding recycling of medical waste, the various approval processes you will need to go through among others.
You would also need to research the competition, their strengths and weaknesses. Doing a proper research gets you started on the right path starting a medical waste recycling business.

Step 2: Planning

The second step to take when starting your medical waste recycling business is your business plan. You need to prepare the perfect business plan for your medical waste recycling business. This is because a medical waste recycling business is capital intensive and hence you would probably need to convince investors or whomever you decide to raise capital from for you medical waste recycling business to assist you. Your business plan should describe your medical waste recycle company or business and the strategy you need to achieve specific goals.

Step 3: Get the Skills

To start your medical waste recycling business, you need both professional and physical skills. So you could go to the public health department in your country or any training school you know you can get the skills you need. You could also go get your skills as well as experience from another waste recycling company.

Step 4: Get Licensed

This is a very important step in starting a medical waste recycling business. Every country or state regulates any medical waste recycling business. Hence, you will need permit from either the department of public health or Environmental Protection Agencies, both at the state and/or federal level in order to run your medical waste recycling business.
You might also need permit from the department of toxic substances. This is because you will be transporting toxic substance from one location to another. If either of these do not approve or grant you permit, then you cannot run your medical waste recycling business.
It is also important to note that although your medical waste recycling business might be licensed, it still undergoes monthly or annual checkups by the Environmental Protection Agency to see if your medical recycling business is adhering to all the rules.

Step 5: Get the Right Equipment

Medical waste recycling business as earlier mentioned is a risk to both the environment and to those handling it. Hence, even the equipment used for recycling has to be approved by the Federal Environment Agency.

Step 6: Get Customers

The next step in starting your medical waste recycling business is getting customers. Although the places to market your business are pretty obvious, there are still some things you need to consider. These include method of pickup, good customer relations, how often you come for pickups among others.
The medical waste recycling business is one business that is very lucrative although capital-intensive. One thing that is important to note is, if you get it right from the beginning, it only gets better from there.


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Friday, 20 April 2018

How to become a young entrepreneur

How to become a young entrepreneur
I am a young entrepreneur and I will like to share with you in this post how to become one.No matter what age you are, succeeding in business requires the same thing.Those who want to become a young entrepreneur have an abundance of choices in today's world than before.
With the advent of the internet, the possibilities for young entrepreneurs are enormous. There are thousands of bright young people already earning substantial incomes that will get through college and university financially stable and with the added advantage of knowing how to run a business effectively.

There are a lot of things a young aspiring entrepreneur should do in order to attain success in business. Here are just six of those basic things that one should prioritize to become a young entrepreneur in the future.

1.      Consider the Business you will like to Start and your Available Market and Competition

You cannot start a business unless you know what it is you want to offer people. Are you going to sell a service or a product? How many other people are out there selling the same thing you are?
Remember, competition is not always a bad thing! How many people are in need of what you have to offer? These are all things that you need to take into consideration when considering going into business for yourself.

2.   Determine your Start-Up Cost and Future Expenses

As someone who is aspiring to become not just an entrepreneur but a successful in the future, you should consider your start-up cost. Are you going to use investors to source for fund or you are going to fund the business yourself?
Don't bite off more than you can chew. Depending on what your plans are, things can be really expensive or really cheap. With big risk come big reward, but high debt (especially at a young age) could ruin your entrepreneurial endeavors in a heartbeat.
It's a great idea to write out what money you want to put, where and how much you'll spend every week to keep things going. If you're cash flow is not in working order, your business is over before it even started!

3.Be physically and mentally prepared

Entrepreneurship is not an easy task (speaking from experience). Don't expect to wake up one morning with customers knocking at your door with cash in hand. It's mentally and physically draining and requires a lot of work and persistence.
Create your rock solid idea and go with it. Make it work and don't let anyone stop you from being successful. This is what separates the successful entrepreneur from the unsuccessful one!
No one can stop someone who has a dream, a passion, determination and a burning desire! Remember this inside and outside of your business.

4.Learn how to network

Honestly, this should have been number one. The only reason I am where I am today is because of the wonderful people I've come in contact with. Don't get me wrong, I got no easy rides or anything handed to me, and you shouldn't expect that either.
But, you'd be surprised who you can meet through other people, and who those people have connections with and what they can do for you. Never be afraid to talk with someone new!
Introduce yourself and talk to them with a posture that tells them this kid means business! You never know, the person you're talking to could be your ticket to exploding your business beyond belief!
Attend business networking event, meet with new people and tell them what you to. Stay in contact with anyone you know that can contribute to the success for your business or will be a potential customer in the future.

 5.Have a mentor

Being new in business, young entrepreneurs will need guidance in keeping records, paying bills, paying taxes, applying for necessary permits and other technicalities in running a business.
Mentors or people who have more experience can also be of help in terms of how to get financing. As a young online entrepreneur, I have mentors who I follow and learn from every day. You too should have more than one too. 

6.     Take Good Care of your Health

  You should never play with your health in the name of running a business. You must have heard of the popular saying that health is wealth. It is obviously true!
Taking care of one's health by eating on time, exercising, and sleeping well are equally important as one's other resources.

Being healthy will help one more especially in times when perseverance is needed. While there have been many success stories of young entrepreneurs who survived on instant noodles while working on their fledgling business ventures, one doesn't need to do the same.
This is, in a nutshell, what it's going to take you and your entrepreneurial dream to the top! Follow these tips and I guarantee you success.

I'll see you at the top!
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Wednesday, 4 April 2018

How to start car repair business

How to start car repair business
Do you plan on starting a profitable business this year? If yes, then you should consider starting a car repair business. There is so much potential in the auto body work industry. One of which is the fact that each year, thousands of motorist experience vehicular accidents that require the special skill of professionals in the auto body work industry i.e. collision and paint stores.

Professional auto body repairs require training and proficiency and could be a little challenging for new starters. With the right start-up capital and experience coupled with the right steps, you could get started with your auto body store.
In this article, I have highlighted the following steps on how to start auto body store.

1.Acquire the Training and Certification

If you are interested in starting an auto body store, you will first have to acquire the necessary training and certification if you already have not done that. You should learn as much as you can about everything relating to auto body works and painting of cars.
Most likely, you will need to sign up for a vocational or technical repair programme. You should gather enough work experience by working in another auto body store for a particular period of time.
To give you an edge in the industry, it would be highly beneficial to learn as much as you can from somebody who is already in the business. Get advice and wisdom from people who have already established auto body stores to help you get started on your auto body store.

2.Choose a Niche for your Auto Body Store

To get started on your auto body store, it would become much more rewarding to specialize on a particular auto body niche. Although most garages offer general repairs and services, you should however increase your business by focusing on providing niche repairs which your competitors may not provide. Some auto body niche repairs include repainting, detailing and collision repairs. Determine which auto body niche to start.

3.Franchise or Independent

Planning to start an auto body store would require you to decide whether to buy a franchise or start an independent auto body store. You should note that irrespective of the choice you make, you will have to face the pros and cons as you get started with your auto body store.
Starting an auto body store could be very challenging than most service businesses: if you have very little knowledge about how to go about starting your own auto body store, I would strongly recommend you consider buying a franchise.

4.Write a Business Plan

You should never forfeit this step if you are keen on starting an auto body store. The benefits of writing a very good business plan far outweigh the stress and efforts you would put in. Amongst many of the benefits of writing a good business plan for your auto body store are the ability to secure funds and loans from investors and banks respectively.

Your business plan should clearly state the purpose of your auto body store; your financial projections such as your business revenue and expected expenses; and a detailed analysis of the competition in your desired location.

5.Get a Good Location

I would not tell you that location is the most important thing to consider when planning on starting your auto body store or any business; but I would tell you it is a very crucial thing to consider because it goes a long way towards determining the success of your business.
Get a very good location where the competition is not too stiff to crumble an upcoming auto body store like yours. Most important, you should choose a location where your auto body services particularly meet the needs of your target customers. Key locations you should look out for are areas that have very high traffic.

6.Get Registered and Obtain Business Licenses and Permits

As every other business, if you plan to start an auto body store, you must get legally registered and obtain the necessary licenses and permits. Choose a very catchy business name and proceed to the relevant authorities in your country to get your auto body store registered.
You will have to obtain a business license, property use permits, tax structure and ID number amongst many other permits.

7.Get Funding for your Auto Body Store

According to most business plans estimates, start-up capital for auto body stores range from about $32,000 to $150,000 or more. Aside your actual store space and land; your biggest cost would be repair equipment. If you are really serious about starting your auto body store, then you must not underestimate the above figures.

To get started, you should decide the means to get funds for your auto body store. If you are considering securing loans from banks, you would definitely need your business plan to be able to secure loans from banks.

8.Hire the Right Employees/Apprentices and Equipment

Auto body works are not so easy; they are really difficult. You will need to hire the right employees and apprentices. By hiring apprentices and certified mechanics, your new auto body store can establish long-term, fruitful working relationship with a skilled mechanic trained by your own experts.

Also, you should get the necessary equipment you will need for your auto body store. For a start, the following are some of the important ones you must get: tools, lifts and the initial parts inventory.

9.Market and Promote your Auto Body Store

If you are so interested in starting and taking your auto body store to the next level, you can never go wrong by reaching out to others about your auto body store.

It does not hurt to get a business card (just keep it simple). Reach out to family and friends. You should have a website for your auto body store. Have an online presence by promoting your auto body store on social media like Facebook, Instagram, and Twitter. You should consider advertising your auto body store on radio and on television. You should even consider offering coupons and discounts to your customers; it is sure a very good way to start.

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Friday, 23 March 2018

How to start fitness business

How to start fitness business
With obesity now on the rise, people has started recognizing the importance of keeping fit and have started visiting most fitness centres so they can keep fit.

Are you thinking of opening your own fitness centre? There are a lot of reasons to do so. Fitness trainers or fitness businesses help people who are afraid of getting fatter and losing shape to keep fit and stay healthy at the same time. And as a business, they make money doing it.

If you're knowledgeable about exercise and looking to become an entrepreneur, consider starting a fitness business. Starting your own fitness business gives you the opportunity to become your own boss, increase your income and have job security.

Do you know the first step in starting your own fitness centre? Are you aware of the challenges of owing a fitness business? I want you to use this article as a guide toward your decision in starting your fitness business.
This article contains what you really need to start a fitness centre so that you can get it right from the start.

1.Define your Intentions

You must have heard that in every decision or action we take in life, there is always a WHY. So, what is your WHY? This should be your starting point to making that decision of yours. You need to have a WHY to why you want to start a fitness centre.
Here are some questions you should ask yourself as you formulate your plan to start a fitness centre:
  • Why do I want to open a fitness centre?
  • What kind of fitness centre do I want to operate?
  • Who are my customers?
  • Are they from my current niche of clients or entirely different demographic?
  • What types of client do I specialize on (young athlete, seniors, sport-specific etc.)?
Giving honest answers to these questions are the first steps to developing a successful business plan.

2.Formal Training

Formal education or training is very important in any business as it give you a competitive advantage when compared to business owners with mere industry experience. Invest in personal training, marketing, business management or accounting courses. 
These courses will give you insight into the overall mechanics of the fitness and business world. You will get great tips and tricks from accomplished educational business and fitness writers.

3.Draw a Good Business Plan

 I recommend you don’t skip this. Dreams and passions alone cannot pay our bills every month. The key to a successful business is keeping things formal. Draw up a fitness business plan and structure. 

Once you have done the paperwork- stick to it. It is called a plan for a reason to be followed. This will be your decision map as well as your list of goals. The more your progress in your plan, the greater you will feel. 

The Bank will also request this formal document as it is proof of your long term commitment to success just in case you want to apply for loan. It is also imperative to comply with legal requirements in terms of inspections and registrations.

4.Obtain Necessary Certificate from Respected Organization.

Doing this makes you credible and it will also help you avoid future embarrassment from appropriate authority. Before obtaining certificate, you will be train on how to teach customers without injury them. you will also be educated on how to run your fitness business. 

5.Bank Financing

When a lending institution evaluates whether to finance a project, such as a fitness centre, the owner’s financial information is one of its most important considerations. Banks, like most other third-party financing institutions, are looking for assurances that you have the ability to pay back any debt regardless of how your business ultimately performs.

You must show that you and your business are an asset to the Bank and not a liability. Having a collateral will certainly make things a lot easier.
It is always difficult to start a fitness business centre with your own money unless you have been saving for decades because the training facilities are so expensive. The only way you can use your own money to start a fitness centre is when you choose to start small by obtaining only few equipment.

6.First Impression

The first glimpse of your fitness centre will say everything to your clients about the service you will be providing. The better your image, the better your size and type of clientele. Ensure that the building interiors and exteriors are clean and tidy at all times. 

Clubs and gyms are rife with germs and bacteria so double check that the fitness equipment and shower facilities are according to health standards and regularly disinfected. Immaculate should be the word describing your business facilities. Replace any broken or old equipment as soon as possible.


Always stay professional. The slightest unprofessional behavior will reflect badly on your establishment as well as bank balance. There is nothing wrong with special offers or treatment for old clients or new-comers but please keep it in moderation. 

Give you clients the greatest value for their money and you will be the greatest fitness centre in town. Avoid cutting your rates in order to be the cheapest, the clients will think that you are also cutting on quality and service.
In conclusion, don’t forget to invest in marketing your business to the public. Your marketing plan is just as important as your fitness business plan. You can choose to sponsor a health fair, promote your business using online marketing or social media marketing. You may also choose to launch your own fitness website and use content marketing to promote your fitness business.

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Wednesday, 7 March 2018

Top 20 best countries to start a business

best countries to start a business
Entrepreneurs are considered drivers and engines of change and they are instrumental to increasing the economic output of any society they are in. Starting a business is difficult enough; especially with foundational challenges such as securing finance, choosing the appropriate business structure, engaging competent employees, a dynamic market, and competition/rivals among others
In this regard, every nation has a critical role to play in ensuring that other factors that will guarantee that businesses take off smoothly should be put in place. Fiscal and economic policies will either make or mar any business and such policies are instrumental in attracting businesses to an economic climate in the first instance.

 So, which countries rank the highest in terms of the ease with which businesses can be established? Well, there are standard indices that are used in gauging which countries are business-friendly. 
From starting a business to the ease of obtaining construction permits to access to enabling infrastructure to the ease of registering property as well as labor employment guidelines amongst other issues; the following countries have proven to be a haven for the commencement of any business venture:


Singapore’s spot at the top of business ranking indices is remarkable considering that this island nation was left totally devastated and in ruins at the end of WWII. However, visionary leadership, futuristic fiscal policies and a cooperative citizenry has seen Singapore ascend the ladder to developed nation. The business climate in Singapore can serve as a template. 
For starters, it takes just a few days to get a business registered. Based on the sector the business will be operating in, there are generous tax holidays that the business concern can enjoy. Settling commercial misunderstandings in Singapore is resolved in competent courts of jurisdiction within 150 days, which remains a record yet to be broken. 
The value in terms of the cost of the dispute is pegged at 26 percent, which is also the lowest among the country’s peers.


This nation features prominently in all major business indices for starting a business with ease. For one, an entrepreneur can obtain legal recognition for his/her business within hours, through the medium of an online registration.

Businesses are also drawn to New Zealand because the government has put in place favorable economic policy instruments through free trade agreements, fair -competition regulations, efficient and re-distributive tax codes, an open/stable political structure as well as competitive tax breaks for the average business.


Denmark features amongst the top countries for the ease of starting a business for a number of reasons. The first is that the process of registering a business has been digitalized. This online process allows the business achieve quick and easy legal recognition, acquire a NEM ID signature as well as the computation of insurance for employees.  
The cost of registration via this medium cost just a fraction (98 USD). The Danish Government also keenly encourages private sector participation without undermining the imperative role that market interaction plays in its economy.


South Korea is another country that you can bank on when it comes to registering a business with ease. You can also be rest assured that your business in South Korea will be able to have access to innovative and cost-cutting developments that will shore up your business’ competitive index on a global scale.

You can trust that registering your business in Hong Kong will be met with little or no delays, although registration fees are a bit on the high side when compared to what obtains in other peer countries. 
Your business will also benefit from the ease of obtaining construction permits as well as the ability to conduct cross-border transactions seamlessly.


You can choose to make the United Kingdom a home for your business because of the minimal time it takes to legalize your business as well as the low cost of registration. The United Kingdom also offers excellent infrastructural support and amenities; hence your business will always be assured of being connected locally and internationally.


You will obtain an immense value for your business once you decide to establish a venture in Swede. For starters, Swedes enjoy very high standards of living which translate to copious amounts of disposable income. 
Hence, your business is assured of a willing and capable market. With a highly skilled workforce and excellent amenities, you will be able to cost-effectively manage your business.


This Scandinavian giant is another attractive destination for your business. Norway has a virile technological sector which offers innovative and cost-cutting applications that your business will benefit from. 
Your business will also profit from an abundance of a skilled and semi-skilled workforce, who enjoy social safety programs from the Norwegian government. In addition, it takes roughly four days to get your business up and running and there exist efficient systems to tackle issues bordering on corporate disputes and insolvency.


Pragmatic reforms in the business environment in Finland means that you get to legalize your business in a day or two, at one of the lowest costs among the Scandinavian belt. Finland has invested heavily in her infrastructural network; hence your business will have access to state-of-the-art facilities and amenities.


This emerging Asian economic powerhouse has consistently instituted economic and fiscal reforms over the past decade. Malaysia now offers your business a simpler and more efficient business registration process. 
Infrastructural facilities in Malaysia are now top class and will ensure that the cost of conducting your business is within manageable limits. The country also boasts of first-class air and seaports.


Rwanda has made tremendous progress since the mid-nineties when a genocidal war nearly collapsed the country. Having instituted deep-seated reforms to its political and economic policies, Rwanda is now among the premier destinations for businesses looking to set up on the African continent. 
With improving infrastructure, unobtrusive tax regimes as well as access to financing, your business will do well with the many opportunities that the nation provides.


Although small in size when compared to her other European neighbors, Estonia looms large when it comes to indices for starting your business in the country.  Estonia’s competitive market driven economy features a balanced budget, a flat-rate on both corporate and income tax, a highly specialized commercial banking sector, advanced Information technology services and access to modern air and seaports.


Macedonia is another small nation that has experienced sound macroeconomic growth and stability. You will find that registering your business in Macedonia is similar to a one-stop shop that offers everything you need for your business to start operations immediately. 
For one, Macedonia has put in place fiscal and monetary policies that give business access to more financing and investment.

You can be rest assured that starting a business in Slovenia will make available to you her highly skilled and well-educated work-force. Slovenia has also aggressively pursued policies that have strengthened anti-inflation trends and the privatization process.
The process of registering a business has been streamlined and shortened. Along with the presence of excellent infrastructure, you can rely on the availability of financing and entrepreneurial support from the state.


Austria is the 12 richest country in the world. She has a highly developed infrastructural network, a high standard of living for her citizens as well as a robust energy/power system. As a business investor, you will register your business in good time, at a negligible cost.


You can register a business in Kazakhstan because the fiscal situation in the country has remained stable for years. Her economy has continued to experience growth, buoyed in part by earnings derived from the sale of crude oil. Broader diversification measures by the government have opened up the economy to foreign investment and trade.

The government has in place agencies that support small and medium scale businesses with grants and financing. Kazakhstan also operates some of the lowest tax regimes in the world, slashing the amounts payable by business on personal and corporate taxes by a substantial margin.


Botswana has made giant strides in transforming itself from one of the poorest countries in the world to one that has experienced consistent economic growth. The government has continued to maintain robust fiscal policies such that you can register your business and acquire property within a relatively short period of time. 
The banking sector in Botswana conforms to international standards of operation and offers specialized assistance to small and medium scale business, thereby assuring that your business will have access to financing.


The Netherlands has continued to post strong growth indices over the past years. As an investor looking to start a business in the country, the Netherlands offers a competitive, market-driven economy that is backed up by adequate infrastructure and sound monetary/fiscal policies. 
It boasts of having a high score in the ease of doing business index published by the World Bank. Your business will have access to strategic air and seaports as well as financial and investment options from state and private organizations.


Taiwan has featured prominently for a number of years in the Ease of doing a Business index of the World Bank. The reasons for the country’s ranking are not far-fetched. For starters, setting up your business in Taiwan will give you access to developed infrastructural amenities that will give your business the leverage to compete in the global economy.  
You will also be encouraged by the fact that the Taiwanese economy receives a bulk of its revenue from the operations of small and medium scale businesses as opposed to large corporations. 
The banking sector routinely supports the activities of businesses and access to financing and other resources is readily available. You can register your business in a short period of time.


Australia has a market-driven economy that has continued to experience rounded growth, as a result of robust and effective monetary and fiscal economic policies. 
You can register your business in Australia within days and immediately be able to access specialized help and resources including access to affordable funds.
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Friday, 2 March 2018

Why You Should Reconsider Twitter for Ecommerce Marketing and 10 Ways to Do It

Are the days of Twitter marketing over, especially in the light of stiff competition?
With over 100 million active daily users sending over 500 million Tweets a day, Twitter is no doubt a major marketing pathway to consider.

eMarketer predicted that 70.7% of US companies will use Twitter for marketing in 2017. This figure may rise.

Source: eMarketer
Whether you’re an individual or a business entity, Twitter can help you improve your productivity or profit margin if done rightly.
Below are ten reasons to reconsider Twitter today.

10 Reasons to Reconsider Twitter Today
    Over 1 billion registered users
    Over 328 million monthly active users
    Over 100 million daily active users
    Over 500 million Tweets sent per day
    54% of users earn more than $50, 000 a year at least, etc
    It is available on web, iOS, and Android
    61% of consumers say Twitter impacts holiday tech shopping decisions more than TV and magazine
    74% of people on Twitter follow SMBs to get product updates
    74% of 2013 Fortune 500 companies had a corporate Twitter account
    Twitter adoption among US fashion brands was 94% in 2015

Now that you know why, here are

10 Ways to Maximize Twitter Marketing

1.     Username

Your Twitter username is your identity or name. That’s what your followers type when sending:
    Mentions and
    Direct messages (DM)
It also forms part of your profile URL.
Choosing a wrong or unbefitting username could send wrong signals about you or your business.
Choose usernames that
    contain relevant e-commerce keywords
    are easy to pronounce or spell
    are not too long
    you can brand
    will allow you to scale with growth
Always remember that by their usernames you shall know them.

2.     Header Photo

They say a picture speaks a thousand words, in other words a picture can almost summarize this entire blog post. So for you, what would that one picture that speaks a thousand words about you or your business look like?

For businesses this could depend on your customer base. B2B customers are more formal, anything less could mean loss of sales, and vice versa.

Here’s an example of a good Twitter header photo by Nordstrom:

Your header photo could contain your
    Happy staff/customers
    Testimonials etc

3. Twitter Bio

Before some influencers follow you or follow you back, they glance at
your Twitter bio. What does yours say about you, your experience or expertise? Is it convincing enough to earn a follow or follow back?

Below is Neil Patel’s Twitter bio:

                           Source: Twitter (screenshot)

Note his experience, social proof, follow count, website URL and YoB.
You have 160 characters to sell yourself or business which should mention
    Your business or industry vertical
    Relevant keywords
    Social proof
    Relevant statistics
    Your business URL
    A call to action etc

4. Home(Timeline)

This is like your Twitter homepage, where people arrive when they click on your Twitter profile.
It displays your
    Full name
    Twitter bio
    Follow count
    Number of Tweets, Media and Likes
    Tweet to field

Here’s an example of a Twitter home or timeline:

5.     Followers/Following/Follow Count

A high number of relevant engaged followers can boost your personal brand or business.

To organically grow your following do the following:

    Follow relevant accounts (double check their Twitter bio before following back: irrelevant feeds from their Tweets can hurt your business)
    Who to follow recommends influencers you may want to follow
    You might also want to follow suggests people/accounts similar to the ones you’ve followed
    Like other people’s Tweets
    Retweet other people’s Tweets
    Tweet relevant stuff at regular intervals
    Include your Twitter handle in your author bio if and when you guest post

Here’s Amazon’s follow count as of October 11, 2017:

6.     Notifications

“You will now receive notifications when XYZ Tweets”, that’s the message you get when you click the star icon next to XYZ’s DM, and follow icons. It means whatever they Tweet will show up on your timeline.
If relevant and useful, other people will likely Retweet and follow you. If harmful, it may dent your timeline and hurt you or your business.
Be prepared for steady stream of Tweets and Retweets from the people/accounts you receive notifications from
Do the following:
    Research before following
    Mute notification sounds if you wish
    Ask your followers to turn on notifications so as to receive your product/other Tweets, e.g. new product alerts, promos, discounts etc

7.     Tweets/Retweets/

Number of Tweets is an indication of how long or how frequently an account has been Tweeting. Many influencers and thought leaders tend to Tweet a lot.

Over 500 million Tweets are sent daily!

Realizing that many followers have subscribed to your notifications should affect the quality and quantity of Tweets and Retweets you put out.

If likes, replies, and Retweets of your Re/Tweets are consistently low, it could mean you’re Tweeting irrelevant or unhelpful stuff, or perhaps they think you Tweet too much.

With Tweeting, it should be quality over quantity, follower interaction and engagement would hint you.

Your Tweet activity dashboard gives you relevant insight into just how your Tweets are performing.

Click on a Tweet and click on VIEW TWEET ACTIVITY. Here’s how mine looks for an old Tweet:
8.     Direct Messaging

On following some accounts you get an instant DM (Direct Message), some thanking you for the follow and suggesting you connect on other social platforms.
If you use DM prompts try not to be too salesy. It turns new followers off when you try too hard too fast to make a sale.
If you run a business, think of your DM as a sales funnel, connect before you try to convert, social always comes before commerce in social commerce.

Say “hi” before you say “buy” or they’ll say “bye”.
Below is an example of a good DM.
A good DM should:
    Be friendly
    Be short, simple, and to the point
    Be about the follower/customer
    Include a call to action
    Include a question to prompt an answer in response
9.     Mentions

When you mention others Twitter notifies them, they take note of you and are likely to reciprocate the gesture. Just make sure it is natural and not fake or forced.

A good mention from the right source can send new followers and potentially new business your way, as each mention shows up in their timeline and followers feeds.

A mention = @ + username within a Tweet
e.g. “Some awesome summer specials sorted by @e-storefinder”

Good mentions should include:
    Correct username
    Relevant praise
    Link to article containing more detail
    Short and simple description within Tweet

Maximize each mention you get.

10.      Mixed Media

Using mixed media enhances your Tweets, increases reads, likes, Retweets, overall interaction, and engagement.

Businesses and individuals can include a lot of images, videos and GIFs to make up for Twitter’s 140 characters only policy. A lot more can be said via photos, videos and GIFs plus words can still be embedded in them.

Whether you're a business or person, mastering the basics of Twitter can improve your business profits and help you increase productivity when applied rightly.

Author Bio:
Amos Onwukwe is an AWAI trained eCommerce B2B/B2C Copywriter featured in eCommerce Nation, eCommerce Insights, Understanding Ecommerce, Floship, Huffington Post among others. 

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